Leading UX/Design organizations that earn their seat at the table.
24 years of experience in UX/Design, building teams that deliver measurable business impact and award-winning experiences at scale.
View My Work →
Selected Work
Travelers · Senior Director, UX
From Worst to First: Mobile App Strategy
The worst-rated app among top 20 insurers. Three weeks to make the case, one year to reach #1.
2.3→4.9 stars · $18M/yr savings · -37→+20 NPS
Travelers · Senior Director, UX
Selling Vision to a Fortune 100 Board
A $1.29B technology roadmap rejected by the Board. Reframing it around customer problems and business outcomes secured unanimous approval.
$1.29B approved · Multi-year North Star · Company-wide adoption
Travelers · Senior Director, UX
Building an Enterprise Design System
Treating the design system as a product — with customers, a backlog, and a business case.
$23.3M saved · 10x ROI · Now on version 7
Red Hat (IBM) · Head of UX Design
Redesigning the Design Organization
Transforming a 140-person design org from a tactical service bureau into a strategic product partner — in 17 months.
Virt Revenue 2x to $300M · 9-Week AI Acceleration · 15% Maturity Lift
Travelers · Senior Director, UX
From Silos to Journeys
Designing and piloting the journey-centric operating model that replaced functional silos across 7 business units.
14 journeys launched · 100+ teams stood up · Methodology still in use 3+ years later
eMoney Advisor (Fidelity) · VP of UX Design
Scaling Design Impact in FinTech
A design team in crisis — hemorrhaging talent, excluded from strategy. Transforming it into a function that saved $5.3M and earned a seat at the table.
Saved $5.3M · Increased Velocity 17% · Increased Strategic Engagement 12x
About
Early in my career, a colleague with a PhD in cognitive science reframed how I thought about design. It wasn’t about building things — it was about solving problems. That shift became foundational to everything that followed.
I’ve spent 24 years building design organizations that earn their seat at the table — across insurance, media, fintech, and enterprise tech. My sweet spot: enterprise B2B software, organizational transformation, and scaling design teams.
Read More →What I Believe
Design is problem-solving, not production
The best design organizations start with ‘why,’ not ‘what.’
Treat design as a product
Understand what stakeholders need. Build a team that delivers measurable value.
Outcomes over advocacy
You can’t influence your way to credibility. You have to build systems that prove it.